New Arrivals
You can't miss
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Get the look
comfy styles
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Get spring ready with
Dresses
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Get all the
pretty sweaters
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Luv lucinda

we have all

the casual styles you'll LOVE

New Arrivals
your new favorites
We wouldn't be a good friend if we let you miss these!
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About us

Heather and April

We are two cousins, raising boys, and making each other laugh. As kids our nicknames were Lucinda and April Luv so our shop is now named Luv Lucinda. A special way to honor the bond we share. Thank you for joining our community and supporting small business!