Going out of business sale

We are sorry to say that we are closing up our shop by end of year. Be sure to check out our great sales and stock up on these cute styles before they are gone!

All items are final sale and shipping takes anywhere from 3 to 7 days. We are working hard to get orders out quickly.

Thank you to all our great customers over the years!

New Arrivals
get your favs
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Full zip styles
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Get the Look
No regrets
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Comfy favorites
we love
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Luv lucinda

we have all

the casual styles you'll LOVE

New Arrivals
your new favorites
We wouldn't be a good friend if we let you miss these!
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About us

Heather and April

We are two cousins, raising boys, and making each other laugh. As kids our nicknames were Lucinda and April Luv so our shop is now named Luv Lucinda. A special way to honor the bond we share. Thank you for joining our community and supporting small business!