New Arrivals
You can't miss
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Get the look
comfy styles
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Get comfy in
Joggers
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Its time for
sweater weather
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Pink up

your style

with casual styles that you'll LOVE

New Arrivals
your new favorites
We wouldn't be a good friend if we let you miss these!
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About us

Heather and April

We are two cousins, raising boys, and making each other laugh. As kids our nicknames were Lucinda and April Luv so our shop is now named Luv Lucinda. A special way to honor the bond we share. Thank you for joining our community and supporting small business!